Innovation: A Famine in India
When it comes to consumer goods, especially electronic items, I come across one very common phenomenon time and again - and that is the import of electronics and other goods which are designed for western markets into India, without any apparent application of mind in adapting the product for Indian conditions. A few examples:
- In places like Delhi (and AFAIK Mumbai) most cars are driven by drivers and not the owners themselves. Would it not make sense then to provide separate air conditioner vents for the back seat? I find it absurd that people spend 20, 30, 40 etc. lakhs on cars, and then their drivers get to stay cool more than the owner!! (of course eventually it cools down - that's not the point). The only car I know of that has this feature is the Tata Indigo.
The same, by the way, applies to automatic transmission, which is just oh so sweet for driving in traffic jams, but still few manufacturers offer AT, and when they do it comes at a significant premium. - HDTV - this is my personal favourite pet peeve (mainly because I don't have one! ;) ). But coming to the point, shops are selling, and people are buying widescreen, HDTV LCDs left right and center - in a country where there is no HD content on TV!!! And even widescreen content is limited to DVDs, which again are not as preferred by the mainstream as VCDs. Yet, people spend lakhs on a single TV only to watch their fave saas-bahu serial all stretched out horizontally... sick!
- Cell Phones - Nokia, Sony Ericsson and others all are quick are importing and advertising their latest imports. However, what's the point of importing phones that are 3G when 3G is not even available in India! (and there are some really nice phones like the SE M600i which only have 3G internet access capabilities, and not even EDGE).
Really, what is the problem? Is there a famine of creativity in our country? Why are we so good at being servile (e.g. BPOs) but so bad at being innovative? Why is it that we are not coming up with the next new thing in TV technology?
No comments:
Post a Comment